WordPress Basics for entrepreneurs

How to Leverage The Right Set of Tools for Speed, Security, Search and More…

Chapter 1

WordPress Basics For Entrepreneurs: How to Leverage The Right Set of Tools for Speed, Security, Search and More

When I first got my start in digital marketing in 2009, I knew next to nothing about websites. I began my marketing journey by providing social media services to existing businesses but saw that the conversions just weren’t happening. Confused, I decided to dedicate my time to identifying this disconnect.

I concluded that the issue rested in the quality of my clients’ websites. Though we were leveraging social media and gaining more interest, poor quality websites were preventing conversions from happening. Once I realized that the issue was with the websites of my clients and not with the media platforms I had selected, I knew I needed to shift focus.

I began by seeking out people who knew how to build websites. I searched on platforms like Joomla and Drupal, both of which caused me plenty of confusion and irritation. After months of trying to learn how to use different platforms, I discovered WordPress.

What’s inside

The Right Set of Tools for Speed, Security, Search and More…

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Webhosting

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Security, Backup & Performance

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WordPress Themes

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Search Engine Optimization (SEO)

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Social Media, Sharing & Commenting

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eCommerce & SSL

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Marketing

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Translations & More..!!